
The last time we checked in with Salt-N-Pepa here at TimeIsIllmatic was for their mammoth 1993 release, Very Necessary. Thanks largely to a platinum single (“Whatta Man”), a gold single (“Shoop”), and a third single that would earn the duo (sometimes, trio) their only Grammy Win (“None Of Your Business”), the album went five times platinum. Success for the ladies wasn’t new, as their previous three albums also received RIAA certifications, two earning platinum (their 1986 debut Hot, Cool & Vicious, and 1990’s Blacks’ Magic) and the other gold (A Salt With A Deadly Pepa). After all their hard work and success over those seven years, it was only right that they took a four-year break. SNP would resurface in October of ‘97 with their fifth release, Brand New.
The album title carried meaning, as this would be Salt-N-Pepa’s first album not released on Next Plateau. It would also be their first project without Hurby Luv Bug, whose writing and production were vital to the success of their first four albums. For Brand New, SNP would call on a handful of helping hands to sonically sculpt the album, and the ladies themselves would be more involved in the project’s writing and production. The album wasn’t nearly as commercially successful as their previous two projects, but it peaked at 37 on the US Billboard 200 and earned SNP a gold plaque, making them five for five with RIAA-certified albums.
Ironically, Brand New marks a new chapter for the ladies, but also the ending, as this would be the last album we’d get from SNP. I’ve never heard any of the tracks on the album, so this will all be…brand new to me. Corny dad joke, but I had to go for it.
RU Ready – Thank you, Salt-N-Pepa, for not wasting your time or the listener’s with a worthless album intro. The ladies get straight to business, proclaiming their return, doing a little boasting, and trying to get the listeners to report to the dance floor. Suspiciously, Salt and Pepa add a little Foxy Brown husk to their vocal tones, which might correlate to the Rene & Angela “I’ll Be Good” feel in Dr. Ceuss’ instrumental (Trackmasters sampled “I’ll Be Good” for the Foxy Brown/Jay-Z duet “I’ll Be” off her Ill Nana album). For some reason, SNP decided to interrupt their lady liberation party with a verse from some guy named Rufus Moore (aka Rufus Blaq), who adds nothing of value to the track. It’s not a great record, but the track’s glossy feel makes it an obvious choice for the album’s lead single.
Good Life – Dr. Ceuss creates a chilled atmosphere for Salt, Pepa, and Spinderella to rap about the luxuries their labor has afforded them (Pepa might be the first and only rapper to ever use maxed-out credit cards as a flex). The rhymes were passable, but I was more impressed with the buttery guitar licks (courtesy of Bernard Grobman), the sultry horn loop, and the catchy doo-wop/soulful harmonies of Alicia Rushing and Dawne Shivers on the hook.
Do Me Right – SNP uses this extra R&B flavored track (complete with crooning from the ladies that sang the refrain on the previous track and Joe Powell) to search for their Mr. Do Me Right. Spinderella joins her girls in listing the wants and attributes a man must have in order to get a taste of their “secret sauce.” I wasn’t crazy about this record, but I’m sure I wasn’t their target demographic.
Friends – The song title is somewhat misleading, as the record is not about friends, but more about snakes posing as friends. Speaking of friends, Salt-N-Pepa are joined by a few of their own on this track. Queen Latifah and SNP deliver verses expressing their disdain for these shady individuals. Mad Lion pops in, borrowing and remixing the O-Jays’ “Back Stabbers” hook, turning it into a rugged reggae chant. Pepa and Josef Powell are credited for the solid musical bed that recycles the never-dying and undefeated “Top Billin’” drum beat. Side note: The liner notes give Anthony Criss (known to the world as Treach) a writing credit for this song. I’m positive he penned his future ex-wife’s bars (Pepa), and it sounds like he might have had a hand in writing his Flava Unit leader’s verse as well.
Say Ooh – I didn’t realize how popular Larry Young’s “Turn Off The Lights” was in hip-hop until this blog moved into 1997. Dilla sampled it for “Fat Cat Song” (Fan-Tas-Tic, Vol. 1), Trackmasters looped it up for “Firm All Stars” (The Album), and now, Dr. Ceuss and Salt borrow it for this record. I didn’t care for the loop on the first two records and even less on this musical mediocrity that finds Salt-N-Pepa lusting for some man’s loins (although Salt expressing her thirst for the “essence of” his “manhood” did sound sexy as hell).
Imagine – SNP get in their John Lennon bag as they condemn the hate, prejudice, and racism that’s so consuming at times they can hardly breathe. Sheryl Crow drops by to lend her voice and stand in support of Cheryl and Sandy’s fight. I like the sentiment of this record, but the rhymes feel hollow, the faux-folksy funk instrumentation sounds cheesy, and though it’s hard to say it, because I love her “All I Wanna Do” record, Ms. Crow sounds really bad on this track. To add insult to injury, SNP’s closing hyperventilating adlibs sound more like orgasm moans than shortness of breath.
Knock Knock – Apparently, Salt and Pepa found the Mr. Do Me Rights they were looking for a few tracks ago. But time revealed they were really Mr. Wrongs, and our hostesses kick them to the curb on this record. Day Ta Day (the quintet that sang the hook for SNP’s hit record “Shoop”) play their male antagonists, begging the ladies for a second chance on the refrain and adlibs, but to no avail (is it just me or does it sound like Salt recorded her rhymes for this song in a bathroom?). SNP plays this one pretty well, and I love the uncredited, warm melody of EW&F’s “Devotion” in the instrumentation.
Gitty Up – This was the second single released from Brand New. Dr. Ceuss and Al West loop up Rick James’ funk classic, “Give It To Me Baby,” as Salt, Pepa, and Spin splash their sex appeal all over the track, turning it into a sexy dance joint (that occasionally gets interrupted by Rufus Blaq, again). Due to all of its contrived crossover energy, I feel like I’m not supposed to like this record, but for some reason, I bought what SNP was selling me.
Boy Toy – Dr. Ceuss & Al West are at it again, this time concocting a soft synthetic musical space for SNP and Spin to promote tricking on dudes in exchange for their time and good D. Hey, if the fellas can do it, why not the ladies too?
Brand New – For the title track, DJ Flex (not to be confused with DJ Funkmaster Flex) plays SNP’s hype man as the ladies remind anyone doubting them that even under new management, they still got it. I like hearing Salt-N-Pepa rap with a slight chip on their shoulders. Day Ta Day gives the duo vocal encouragement on the hook, and I enjoyed the familiar but funky Gary Wright loop that the instrumental is built around.
Silly Of You – Salt is credited for this bouncy bop that she, Pep, and their guest, Blue Denim, use to volley vocab over. They stick with the energy of the previous track: boasting of their dominance and speaking down to their haters. SNP handles the dope backdrop fairly well, but I was more impressed by Blue Denim, who sounds like a hungry, less lyrical female version of AZ.
The Clock Is Tickin’ – A band named Modern Yesterday lays down rock-tinged instrumentation that our hostesses use to urge anyone in a toxic relationship to get out of it before it’s too late. It’s a great message that doesn’t translate into good music.
Hold On – Earlier in the same year, Salt stomped with Kirk Franklin on his mega hit gospel record. He returns the favor on this track, joining Salt, Pep, Spin, and Minneapolis’ own, Sound of Blackness, for a little gospel rapping and choir singing. It makes for a decent, encouraging tune.
RU Ready (Remix) – This song is not listed on the back CD panel or in the liner notes, which, back in the day, we’d call a hidden track. The jam-session-style instrumentation is a lot more enjoyable than the shiny musical bed of the original mix.
Recently, Salt-N-Pepa were in the news over a legal battle with Universal Music Group for ownership of their masters. A judge dismissed the case, ruling that Salt-N-Pepa never owned the copyrights to transfer, as Hurby Luv Bug was the original contracting party. In a nutshell, the judge was telling Salt-N-Pepa, if they want their masters back, go talk to Hurby. There have been rumors and rumblings for years that Hurby and Salt-N-Pepa had a business fallout. I’d be willing to bet that’s why they parted ways after Very Necessary, and Brand New serves as their Declaration of Independence. Brand New also proved that, with or without Mr. Luv Bug, Salt-N-Pepa know how to make commercially successful, mediocre albums.
If you read TimeIsIllmatic regularly, you already know how I felt about Salt-N-Pepa’s first four albums. But if you don’t, a quick recap: All four were carried by big singles and supported by loads of lackluster album cuts, resulting in medium pleasant listens at best. Brand New would earn SNP another gold plaque, but only about half of the album is worth listening to more than once. The rest is filled with generic party themes (“R U Ready”), stale relationship topics (“Do Me Right,” “Say Ooh,” and “Boy Toy”), forced social commentary (“Imagine” and “The Clock Is Tickin’”), and hollow inspirationals (“Hold On”), backed by mid production, making for yet another medium pleasant listen.
Salt-N-Pepa are often referred to as the First Ladies of Rap. They will always be respected for their pioneering work as female rappers and for showing that an all-female act can move into the mainstream. They will always be loved for their handful of hit records (with a few mega-hits included). But one attribute missing from their legacy is a certified classic album.
-Deedub
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